Hands-on Salesforce platform expertise, built on 10 years of real delivery.
PFN Customer Platforms Ltd provides specialist Salesforce consultancy to organisations that need experienced, independent delivery without the agency overhead.
What I Deliver
Declarative Platform Development
Salesforce built the right way, using advanced Flows, automation, and native platform capabilities to deliver solutions that are maintainable, scalable, and don't require a developer to keep the lights on.
Requirements to Reality
Taking what a business actually needs and translating it into a Salesforce solution that fits. Paul works directly with stakeholders to understand the problem first, then designs and builds something that solves it, not just something that ticks a box.
Platform Health and Optimisation
Salesforce orgs have a habit of growing organically and quietly accumulating technical debt. Paul can assess what you have, identify what is holding you back, and put it right so your platform works for your team rather than against them.
AI Readiness and Salesforce AI
Salesforce AI is moving fast. Paul holds both the AI Associate and AI Specialist certifications and understands how Einstein and Agentforce capabilities fit into a broader platform strategy, helping organisations cut through the hype and make informed decisions about where AI genuinely adds value.
About PFN
Paul is a 5x certified Salesforce specialist with over a decade of hands-on platform experience across Sales Cloud and Service Cloud. Based in West Yorkshire and working remotely across the UK, Paul works directly with clients as an independent contractor. No account managers, no hand-offs, just focused platform delivery from day one.
PFN Customer Platforms Ltd was founded to bring senior-level Salesforce expertise to organisations that need it done right, without the overhead of a larger consultancy.
Salesforce Certifications
Salesforce Certified Administrator
Salesforce Certified Advanced Administrator
Salesforce Certified Platform App Builder
Salesforce Certified AI Associate
Salesforce Certified AI Specialist
Let's Talk
Whether you have a specific project in mind or you are exploring options, Paul is happy to have an initial conversation.